The “Brand Me” project that was designed specifically for a Graphic Design student, Gretel Helfrich. This logo was designed based on her interests and who she is as a person. These sketches show her interests in video games, dungeons and dragons, cartoons, her cat, Winnie, geometrical shapes, etc.

There are three parts to the logo designed. The first part is the paint splatter, that represents Gretels creative and colourful mind. The second part is the geometric shape. She likes asymmetry and odd numbers, resulting in the triangle being her favorite shape. The last part is her initials. The font used for Gretels initials replicate the medieval look for Dungeons and Dragons. The font name is called Luminari.

“Brand Me” logo on mockups for a mug, a computer screen and a pencil case.